The basics of SEO are examined first, looking at how search engines rank a website’s relevance to search queries. This is based on factors such as keyword distribution and density, backlinks, anchor text, URL structure, meta tags and descriptions. How easily search engine crawlers or bots can index websites. how the searcher spends time on the website. Once the basics were explained, the benefits could be discussed.
Research and primary data collection revealed the main advantages associated with SEO. Which are in short, higher online visibility, better customer perception and brand image, increases in organic page visits over long periods of time. Low cost compared to paid advertising methods, website credibility and the ability to understand your audience better through the use of analytics