Due to the rapid growth and advancement of communication technologies, internet has shaped this world into a global village. This village encompasses a wide range of communities with billions of users. These users are the customer for those people whose business is accomplished on internet. With the increasing popularity of the internet, these users are named as “electronic community”. Different companies evaluated this electronic community as customers. For getting the interest of these customers, the companies introduce and market their products and business by developing a website. On the other hand, these companies also know that the most effective and important way of marketing are getting to the top position on the Search Engine Result Page (SERP).
Nowadays the development of a site is not enough to make your business online but generating good traffic or high ranking from organic ways is the most important task. For getting more traffic and top ranking, search engine optimization (SEO) technique are used. Search Engine Optimization (SEO) is a technique which is used to increase the appearance or visibility of your site on the top of search engine result page SERPs. The suitable keywords in a web page are the basic assets of SEO. The web site developers use these keywords in the page title tag, meta description tags, heading tag, link text, plain text, and information in domain fields